01For teams past focus groups
Always-on understanding
Consumer truth,on the record.
Adaptive video interviews at scale — every session feeds a workspace brain your org can query, not another transcript graveyard.
“I'd pay more if the pack felt premium on shelf.”
Clip · sentiment ↑ · saved to layer
Synthesized
Price sensitivity drops once packaging signals premium quality.
3 programmes · 128 interviews in the knowledge layer
Compliance
B2B consumer research software — not an image-generation or NCII product
Application purpose: InsightStack helps research, product, brand, and UX teams run video and voice interviews, analyze responses, and search a private knowledge base built from their organization's studies and documents.
Google APIs: Optional Google Sign-In and public Google Docs/Drive links (no Drive OAuth) to import documents into the Knowledge Layer with explicit user action. We comply with the Google APIs Terms of Service and Google API Services User Data Policy.
NCII statement: InsightStack does not use Google APIs to create, generate, or distribute AI-generated non-consensual intimate imagery (NCII) or other synthetic intimate media. Full Google API disclosure.
Teams in the field
02Product
Insight that compounds — not another export folder.
Every study builds on the last
Cross-study synthesis turns isolated interviews into a queryable knowledge layer your whole organization can use.
All
Studies cross-referenced
1,200+
Knowledge queries / mo
Seconds
Insight recall time
03Programmes
Studies end. Your read on the market shouldn't.
Track continuously or drop into a deep dive — one control surface, one knowledge layer.
Always-on programmes
Track what shifts across dozens of markets.
Deep-dive studies on demand
Focused questions, answers in days.
A · Always-on
B · Deep-dive
04Use cases
A study shape for every strategic question.
Concept & packaging testing
Put concepts in front of real people on video and see genuine reactions before production.
Usage & attitudes
Understand how, when, and why people use your category — with the reasoning behind every move.
Brand research
A continuous read on what your brand means to people and the why behind every shift.
UX & design
Live screen-sharing shows where users get stuck, with AI that probes on what it sees on screen.
Creative & ad testing
Know what lands before you spend media budget, with real unscripted reactions.
Shopper journey
Follow the path to purchase and capture what tips the choice at the moment it happens.
Customer experience
Map the full journey, surfacing friction points and moments that move loyalty.
Jobs-to-be-done
Uncover the real job your product is hired to do, not just the surface request.
05Knowledge layer
Your market keeps talking. Keep up.
Programmes, deep dives, and legacy decks — one workspace brain.
06Before / after
What teams notice in the first programme.
Speed vs rigor tradeoff
Weeks to field, weeks to write up.
Launch in minutes, insights in days.
Manual deck reports
Transcribing, clipping, deck-building.
Auto-generated reports and highlight reels.
Siloed research
Each team runs their own work.
One queryable knowledge layer for all.
Duplicated effort
Half the budget re-learns what's known.
Cross-study synthesis compounds insight.
No single understanding
Every deck tells a different story.
Talk to your data across all studies.
Missed signals
Decisions on stale snapshots.
Always-on programmes track what changes.
07Voices
How teams use InsightStack
“InsightStack shifted what our team focuses on. We spend less time executing individual studies and more time on strategy.”
Research Lead
Consumer brand
08Participants
Plain speech when the room isn't watching.
Async video strips performative group dynamics — you hear what drives choice.
89%
Honest responses
felt comfortable being completely honest
68%
Deeper candor
were more open than with a human interviewer
94%
Great experience
rated the interview experience positively
Questions, answered
About
AI-powered consumer research for teams
InsightStack helps insights, product, brand, and UX teams run structured video and voice interviews, analyze transcripts and sentiment, and search a private workspace knowledge base built from their own studies and documents. The product is sold to businesses for legitimate market and user research.
InsightStack does not use Google APIs to create, generate, or distribute AI-generated non-consensual intimate imagery (NCII). Optional Google integrations are used only with your explicit consent to provide research features inside your workspace. See our Privacy Policy and Google API disclosure.
Run research you couldn't staff before.
Living consumer understanding — not a quarterly deck.